Update: Okay, we now have some context for this business from PlayStation. According to a PlayStation Blog publish by Eric Lempel, the rapper has signed with the corporate as a “strategic inventive accomplice”. Here’s a bit extra: “We heard Travis is a large PlayStation fan, so we began a dialog with him that led to this distinctive partnership. Through our mutual ardour for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack model to supply progressive tasks that we hope will delight our collective followers.” Probably helps that Cactus Jack Records additionally seems to have a take care of Sony Music.
We nonetheless don’t fairly know what the collaboration will entail, nevertheless it looks like you may most likely anticipate clothes, music, and rather more. Maybe there’ll even be a Travis Scott recreation?! Here’s what the rapper needed to say in regards to the partnership: “I’m actually wanting ahead to with the ability to showcase every little thing that Cactus Jack has labored on with Sony and the PlayStation staff. Most importantly I’m excited to see how the PlayStation followers and household reply, and I sit up for working some video games with everyone very quickly!”
Original Story: We don’t even know what to say about this one! You could recall Travis Scott posting an image a number of weeks again with the DualSense controller on his lap. Well, it appears he was taking pictures this… Commercial? Trailer? We’ve no concept what the hell that is speculated to be, nevertheless it’s already attracted tens of millions of views, underlining the rapper’s recognition.
So, what can we see right here? Well, first we get photographs of the PlayStation 5’s engineers and designers in sneakers. Then we see Travis Scott himself – in PlayStation branded Nikes – powering on the next-gen console. The advert seems to ape basic Maxell commercials, because the system fairly actually blows the famous person away. And that’s it…
Make of it what you’ll!