An extended-standing Waitrose shopper has been left dissatisfied after paying £2.99 for a product – solely to find it is lined in Aldi branding.
Joe Grimshaw from Leighton Buzzard picked up a pack of mini pancakes known as ‘cocktail blinis’ at his native Waitrose retailer again in February – solely to return house to search out he might have been ripped off.
“I’ve been a Waitrose customer with my family all of my life,” Joe informed Mirror Money.
“It’s extremely disappointing to find you’ve paid the expensive Waitrose price for a much cheaper product.”
Joe bought the pack of cocktail blinis in February as a part of his weekly meals store.
He paid £2.99 on the checkout – however after discovering the German grocery store’s branding on the again, he realised the identical merchandise was on sale for simply 99p at Aldi.
Joe mentioned he raised a criticism with Waitrose – however that his grievance was “ignored”.
The buyer now says he is give up Waitrose for all times and has determined to hold out his weekly meals store at Aldi as an alternative.
“I’ve been procuring at Aldi as an alternative. Why ought to I trouble paying costly costs if I can get the identical product less expensive?
“The merchandise I bought tasted precisely the identical because the Aldi model – so it is smart to only pay the cheaper price.”
The buyer, who works for the NHS, mentioned it isn’t the primary time he is seen objects with Aldi branding in his native retailer, both.
“I’ve observed this earlier than. A good friend that works at Waitrose says this occurs on a regular basis and that the managers say to only throw it away and to not report it,” he mentioned.
“I’m conscious it’s occurred on the Mediterranean roasting greens the place an Aldi product has been utilized in Waitrose shops,” he mentioned.
Back in November, Mirror Money lined the same story after a pair noticed stickers from German low cost model Aldi on a packet of Mediterranean greens from Waitrose.
The pair, who requested to stay nameless, found the Aldi sticker on meals that arrived from Waitrose as a part of their weekly Ocado store.
“I was really disappointed. I use Waitrose and Ocado for good reasons – reputation and home delivery, and I pay for the privilege,” the couple defined.
“No disrespect to Aldi or their customers but if I wanted their products I’d go to one of their stores.”
Aldi’s sells Ready to Roast Winter Roast/Mediterranean Roast greens for £1.29, and its model is similar weight because the £2 “Vibrant and Colourful” Waitrose product.
When the couple complained to Ocado they had been informed: “I’m sorry to listen to that the Waitrose Mediterranean Roast Vegetables acquired had been packed for Aldi.
The apply of sharing provider between grocery store personal manufacturers is remarkably widespread within the trade – with one firm ceaselessly making merchandise for a number of totally different manufacturers.
That doesn’t suggest the merchandise are essentially the identical, although, with suppliers typically reserving better-quality produce for costlier ranges, regardless of each units being produced in the identical manufacturing facility.
Mirror Money put Joe’s photos to each Waitrose and Aldi.
A Waitrose spokesman informed us: “We are sorry for the combination up and we’re investigating how this occurred with our provider. Although, like all retailers, we typically share suppliers, we have now our personal specs for every product.”
Aldi refused to remark.